Why shouldn’t you try to reinvent the SEO wheel?
Google doesn’t answer all the queries
Splitt said that if we talk about everything on Google, then it would look entirely irrelevant. He further noted that Google is a huge company, and most employees who are working in Google have no clue about what is going on inside the company.
He gave an example of a search engine ranking. He said that he doesn’t know anything about ranking. He also said that ranking is not his domain, and when people ask about search engine rankings, he has no clue, and he chooses to remain silent. He said that he is not obliged not to say anything about ranking, but he prefers not to say. The modifications in Google’s algorithm and tremendous implications for the site owners. If Googlers keep commenting about topics they don’t have much knowledge about can cause a lot of confusion. And because of the complexity, the SEO professionals might start suggesting SEO techniques to marketers that won’t work. Those tactics would reduce the chances of a website getting a higher rank in SERPs.
Google has communication issues
Martin Splitt is a member of the GSR team. GSR team is the connection between the SEO community and the internal organization of the company. Handling communication in such situations is quite tricky.
Most team members are quite punctual and attentive; they inform the team before making any changes, but sometimes they forget to tell others when a random modification takes place.
Miscommunication occurs in Google now and then. Google has recently made a change in the description of My Business. These types of miscommunications make professionals realize that there should be more communication between SEOs and Google. If there would be more communication, then there would also be less miscommunication.
Martin Splitt further said that he gets worried about enthusiastic developers and SEOs who have gathered enough information about the technology. These developers opt for complicated solutions that can cause crawling errors. He said that he had seen many websites that are not linked appropriately. He has seen errors in link building, including both internal links and backlinks.
He says that link building is accessible; you need an HTML tag and add the URL address to build links. He says he can’t figure out why people are making this process complicated and are reinventing the wheel.
Many times these super complicated or over-engineered solutions do work, but they are also failing in many cases.